Elements of TV communication
Kushaliyeva Tamiris, 209 group
TV communication is characterized by thetransmission of complex messages to large anddiverse audiences, using sophisticated technology of communication.
1. The source of mass communication messagegenerally is a person or group operating within anorganizational setting. Examples of these sources arenews reporters, television producers and magazineeditors. Likewise, the source generally is a multipleentity, and the resulting message is the workof several persons. For example, producers, writers,actors, directors and video editors all work togetherto create a televisionprogram. Publishers, reporters,editors, copyeditors, typesetters, graphic designersand photographers together produce a magazine article
2.
Mass media
messages are sophisticated andcomplex. Whereas the message in interpersonalcommunication may be simple words and shortsentences, mass media messages are quite elaborate.Examples of mass media message are anews report,a novel, a movie, a television program, a magazinearticle, newspaper columns, a music video, and abillboard advertisement.
3. Channels
of mass media, also called mass vehicles,involve one or more aspects of technology. Radio, forexample, involves tape machines, microphones,devices that digitize sound waves, transmitters that disseminate them and receiving units that decode thesound waves and render them back into audioformapproximating the original. Sometimes, as in the caseof musical recording, the channel of masscommunication may even enhance the sound qualityof the original.
Mass media
messages are sophisticated andcomplex. Whereas the message in interpersonalcommunication may be simple words and shortsentences, mass media messages are quite elaborate.Examples of mass media message are anews report,a novel, a movie, a television program, a magazinearticle, newspaper columns, a music video, and abillboard advertisement.
3. Channels
of mass media, also called mass vehicles,involve one or more aspects of technology. Radio, forexample, involves tape machines, microphones,devices that digitize sound waves, transmitters that disseminate them and receiving units that decode thesound waves and render them back into audioformapproximating the original. Sometimes, as in the caseof musical recording, the channel of masscommunication may even enhance the sound qualityof the original.
4. Audiences
generally are self-selected, people whotune in to a particular television or who read aparticular magazine. Mass audiences also areheterogeneous, meaning that they are both large anddiverse. They actually are made up of groups of people with dissimilar background, demographics,and socio-political characteristics; they are spreadover a vast geographic area.Such audiences arebrought together by a single shared interest intheparticular message available through the massmedium. Message sources generally have only limitedinformation about their audiences. Radio stationmanagers may know audience demographics such asaverage ages, incomes, political interests, and so on,but they know little about the individualmembers of the audience. Indeed, one characteristic ofmassmedia is that the audience members essentiallyremain anonymous
.
5. Feedback
is minimal in mass media and no realgive-and-take is practically possible. Message flowtypically is one-way, from source to receiver.Traditionally, feedback has been minimal andgenerally delayed. A newspaper reader could write aletter to the editor; a television viewer might respondto a survey. Withthe Internet, new possibilities arebeing found to increase feedback, butit remainslimited
.
6. like other forms ofmediated communication,
noise
exists in the mass context. Noise may besemantic,environmental or mechanical
generally are self-selected, people whotune in to a particular television or who read aparticular magazine. Mass audiences also areheterogeneous, meaning that they are both large anddiverse. They actually are made up of groups of people with dissimilar background, demographics,and socio-political characteristics; they are spreadover a vast geographic area.Such audiences arebrought together by a single shared interest intheparticular message available through the massmedium. Message sources generally have only limitedinformation about their audiences. Radio stationmanagers may know audience demographics such asaverage ages, incomes, political interests, and so on,but they know little about the individualmembers of the audience. Indeed, one characteristic ofmassmedia is that the audience members essentiallyremain anonymous
.
5. Feedback
is minimal in mass media and no realgive-and-take is practically possible. Message flowtypically is one-way, from source to receiver.Traditionally, feedback has been minimal andgenerally delayed. A newspaper reader could write aletter to the editor; a television viewer might respondto a survey. Withthe Internet, new possibilities arebeing found to increase feedback, butit remainslimited
.
6. like other forms ofmediated communication,
noise
exists in the mass context. Noise may besemantic,environmental or mechanical
